LA-based fashion label Wildfox has recently released its Summer 2015 lookbook, appropriately titled 'The Feeling of Summer.'
The visual narrative stars the gorgeous Aurelia Gliwska and Josefein Rodermans as a pair of best friends enjoying lazy summer days in each other's company. There's an unrestricted sense of freedom in each image -- the feeling that each day is your own, and you can do with it whatever you please. The endless possibilities stretch out in front of the girls, lending an exhilarating, liberating vibe to each image.
Of course, both ladies are dressed head-to-foot in the Wildfox Summer 2015 offerings: adorable rompers, tunics, tank tops and t-shirts, all which perfectly capture the elusive feeling of summer, as the lookbook's title suggests.
Key Themes Behind This Trend
- Summer Lookbooks
- Opportunity for fashion brands to capture the summertime feeling through visual storytelling and showcase their latest collections.
- Freedom-inspired Fashion
- Opportunity for fashion brands to promote and create clothing that instills a sense of freedom and leisure instead of formality.
- Best Friends-themed Marketing
- Opportunity for brands to tap into the power of female friendships and showcase products through a relatable narrative.
Where This Applies
- Fashion
- The fashion industry can use lazy summertime lookbooks to promote their latest collections and capitalize on the feeling of summer.
- Marketing
- The marketing industry can use the concept of best friends to promote products through relatable narratives.
- Photography
- Photographers can explore a freedom-inspired approach to photoshoots and create visual narratives that capture the mindset of summer.
