Road-to-Trail Shoes

Brooks Running Debuts its Latest Adaptable Shoe -- the Divide 3

Brooks Running recently debuted its newest road-to-tail adaptable shoe, the Divide 3. Launched this month, the shoe has a hybrid fit, including an air mesh upper for breathability and a TPU mudguard to protect the foot. This shoe provides trail running traction alongside all the benefits and flexibility of road running shoes.

The Divide 3 has a reconfigured midsole that boasts a soft DNA LOFT cushion for smooth transitions, plus flexibility and protection from road to trail. Moreover, the shoe features wet-dry traction so runners can feel confident venturing on and off the road. Lastly, the Divide 3 offers slide slits on shoes for drainage and an all-new air mesh upper for breathability.

Brooks Running's Divide 3 is available in both men's and women's styles.

Image Credit: Brooks Running

Adaptable Footwear
There is an opportunity to create adaptable footwear that caters to both trail and road running.
Hybrid Fit
Developing shoes with a hybrid fit that includes both breathable and protective materials can appeal to runners who value versatility.
Wet-dry Traction
Creating shoes with wet-dry traction can provide consumers with peace of mind when transitioning from road running to trail running.

Sectors Adopting This

Sportswear
The sportswear industry can explore producing adaptable shoes that fulfill all the requirements of a hybrid runner.
Outdoor Recreation
The outdoor recreation industry can benefit from footwear that caters to runners who enjoy both road and trail running.
Footwear
Footwear companies can focus on creating shoes that provide protection, breathability and versatility for hybrid runners.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 56%
Freshness 14%

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