It seems as though Hacienda La Capilla's 'The Diamond Sterling' tequila has officially topped the world's most pricey liquors. Available at a cool $3.5 million, the Mexican tequila has become the world's most expensive tequila.
With a flashy 2.3 kg layer of pure platinum and over 4,000 diamonds totaling 328 carats, 'The Diamond Sterling' is a luxury must-have that will have the high-end set drooling.
Implications - Despite the recent downturn of the economy, there is still a strong market for ultra-luxury products. Luxury brands or companies should try and capitalize on this by introducing a specialty line of ultra luxury products. It would only appeal to the small segment of the upper-crust, but it would draw consumers with interest in the product's exclusivity.