The Hacienda La Capilla 'The Diamond Sterling' is all Extravagance
Amanda Chang — November 25, 2010 — Luxury
References: haciendalacapilla & bornrich.org
It seems as though Hacienda La Capilla's 'The Diamond Sterling' tequila has officially topped the world's most pricey liquors. Available at a cool $3.5 million, the Mexican tequila has become the world's most expensive tequila.
With a flashy 2.3 kg layer of pure platinum and over 4,000 diamonds totaling 328 carats, 'The Diamond Sterling' is a luxury must-have that will have the high-end set drooling.
Implications - Despite the recent downturn of the economy, there is still a strong market for ultra-luxury products. Luxury brands or companies should try and capitalize on this by introducing a specialty line of ultra luxury products. It would only appeal to the small segment of the upper-crust, but it would draw consumers with interest in the product's exclusivity.
With a flashy 2.3 kg layer of pure platinum and over 4,000 diamonds totaling 328 carats, 'The Diamond Sterling' is a luxury must-have that will have the high-end set drooling.
Implications - Despite the recent downturn of the economy, there is still a strong market for ultra-luxury products. Luxury brands or companies should try and capitalize on this by introducing a specialty line of ultra luxury products. It would only appeal to the small segment of the upper-crust, but it would draw consumers with interest in the product's exclusivity.
Trend Themes
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Ultra-luxury Products — Creating a specialty line of ultra-luxury products can capitalize on the strong market for exclusive and extravagant items.
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Exclusivity and Rarity — Emphasizing the rarity and exclusivity of a product can draw interest from consumers in the upper-crust.
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Flashy and Embellished — Adding embellishments or flashy elements to products can elevate them to luxury must-haves and appeal to the high-end set.
Industry Implications
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Luxury Goods — Luxury goods industries can capitalize on this trend by experimenting with ultra-exclusive product lines.
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Jewelry — Jewelry industries can collaborate with luxury tequila brands to create diamond-encrusted bottles and other embellished products.
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Alcohol and Spirits — Alcohol and spirits industries can experiment with ultra-exclusive product launches to draw interest from consumers in search of rare and luxurious items.
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