Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Daily Street Created an Editorial That Uses Heavy-Duty Props

 - Jun 27, 2016
References: thedailystreet & hypebeast
The Daily Street, a UK streetwear brand, released an editorial that portrays the BEAMS and Champion collaborative clothing collection using heavy-duty industrial elements. The editorial was lensed by French photographer Romain Forquy with the help of stylist Charlotte Moss.

Given the simplistic design of the athletic streetwear, The Daily Street chose to feature the looks with a series of completely monochrome images. This works to show the minimalist structure of the designs in the collection -- with the editorial excluding color completely to reflect the lack of it in the pieces. The use of black and white photos also works to complement the quality of material in the clothing, allowing the movements of models to draw attention to it.

What's most interesting about The Daily Street editorial is its use of industrial items, with the series inviting subjects to stand atop cement blocks and massive rolls of plastic wrap.