As many consumers strive towards a more healthy lifestyle in light of the new year, J.R. Watkins took the occasion to launch a range of recovery products as a part of The Cooling Line to help them recover after working out.
The line features four key products, all of which feature menthol to provide instant pain relief and soothe sore muscles. This includes a Menthol Pain Relief Gel, Menthol Spray, Menthol Roll On, and a 7.5% Menthol Patch—which is the highest percentage natural menthol patch that's currently available on the market. All of the topicals can be applied directly to sore muscles and other aches and pains, helping users to speed up the recovery process so that they can return to their routine more quickly.
J.R. Watkins also unveiled an addition recovery line that features natural magnesium as a key ingredient, which similarly works to reduce pain, while also promoting a more restful sleep.
Image Credit: J.R. Watkins
Why This Trend Is Growing
- Recovery Topicals
- Focus on promoting physical recovery through topicals as a solution to increasing consumers interested in post-workout recovery.
- Natural Ingredients
- Creating topicals that feature natural ingredients that reduce pain and promote restful sleep can be a successful selling point for brands.
- High Percentage
- Development of innovative recovery patches with high percentages of natural menthol provides a unique and effective product within the market.
Industries Being Reshaped
- Health and Fitness
- As consumers increasingly prioritize their health and wellness, the health and fitness industry is poised for growth in recovery product segments.
- Pharmaceuticals
- There is potential for pharmaceutical companies to enter the topical market with innovative products featuring natural ingredients and high levels of menthol or magnesium.
- Beauty and Personal Care
- Beauty and personal care companies can expand their offerings to incorporate recovery-focused topicals in their product lines to appeal to consumers looking for wellness products.
