In order to promote its network and the shows available, the Cartoon Network transformed commuter trains into its most popular characters.
Making this an entire event, the network set up shop in a train station in Taiwan eagerly awaiting the arrival of the painted trains. Children from underprivileged families were asked to attend, and they were some of the first people to ride the trains. The mascots of the characters that were painted on the train were also in attendance, welcoming the children as they stepped in for a ride. The cartoons featured were the characters from 'Adventure Time,' and the kids loved seeing their idols. The Cartoon Network put on a fantastic event that made a lot of children happy.
What's Driving This Trend
- Branded Transportation
- More companies can take the opportunity to convert public transportation into a branding platform.
- Experiential Marketing
- Creating an event around a marketing campaign can make the audience engage with the brand on a deeper level.
- Engaging with Underprivileged Children
- Brands can have a positive impact by engaging with underprivileged children and giving them unique experiences.
Who This Affects Most
- Television Entertainment
- Television networks can make use of public transportation as a platform for promoting their shows and properties.
- Marketing and Advertising
- Creative marketing strategies such as experiential marketing can build unique brand experiences and customer relationships.
- Social Impact
- Brands can create social impact by creating opportunities for underprivileged children to engage with their products and brand experiences.
