'The Block' editorial by Mateus Lages spotlights functional outerwear for the modern man. The image series is lensed for web publication The Ones 2 Watch, and stars model Brandon Harris. Harris poses within an urban setting while donning rugged wool sweaters, and raincoats with an oversized silhouette.
One of the model's most memorable wardrobe staples is a Y-3 coat, fitted with a boxy front pocket, and an attached hood. Harris also poses in graphic streetwear staples, and matching sweats that embody a feeling of comfort and ease.
Styling for The Block image series is courtesy of Julien Alleyne who pairs vintage pieces from Eddie Bauer and Abercrombie & Fitch with contemporary looks from Dries van Noten among other top labels.
Image Credit: Mateus Lages
What's Driving This Trend
- Rugged Menswear
- The trend towards functional and rugged menswear offers opportunities for brands to create clothing that combines style and practicality.
- Oversized Silhouettes
- Oversized silhouettes are a fashion trend that offer potential for innovation in clothing design and production.
- Streetwear Staples
- The popularity of streetwear staples presents a disruptive innovation opportunity for brands to create fashion that blends style and comfort.
Who This Affects Most
- Fashion
- The fashion industry can benefit from the trend towards functional and rugged menswear, oversized silhouettes, and streetwear staples.
- Textiles
- The textile industry can take advantage of the trend towards functional and rugged menswear, oversized silhouettes, and streetwear staples by innovating and producing new fabrics suitable for these styles.
- Retail
- The trend towards functional and rugged menswear, oversized silhouettes, and streetwear staples offers opportunities for disruptive innovation in retail, including personalized shopping experiences and new e-commerce platforms.
