Bike Brassieres

Clean the Sky - Positive Eco Trends & Breakthroughs

The BarBra Keeps Your Hands Warm and Your Bike Geeky

— March 4, 2010 — Eco
The BarBra is the best thing to happen to winter cyclists. Ever. This invention is so simple, yet so awesome. It begs the question, "Why didn't I think of this?"

Well, you didn't think of the BarBra; an avid winter cyclist in Toronto named Hamish Greenland did. Greenland's design is essentially a waterproof nylon guard that covers up your handlebars. Still, sometimes simple is best. The BarBra is a must-have for winter riders. Even if it does make your bike look a little geeky.

Trend Themes

  1. Winter Cycling Gear — The BarBra is just one example of innovative winter cycling gear that can keep cyclists warm and comfortable during cold weather rides.
  2. DIY Bicycle Accessories — Hamish Greenland's invention of the BarBra highlights a growing trend of DIY bicycle accessories that can solve common cycling problems.
  3. Sustainable Cycling Solutions — The BarBra's sustainability factor - it helps extend the lifespan of bike handlebars - can inspire more solutions to help reduce waste and increase durability in the bicycle industry.

Industry Implications

  1. Bicycle Industry — The BarBra is just one example of innovative products that are addressing the needs of avid cyclists and creating new business opportunities.
  2. Outdoor Gear Industry — The rise of winter cycling and the need for specialized gear, such as the BarBra, presents business opportunities for companies in the outdoor gear industry.
  3. DIY Industry — The BarBra highlights a growing trend of DIY projects and accessories for bicycles, creating a niche market for those who enjoy customizing their rides.
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