This Wine Branding Was Inspired by the Popular Dating Show The Bachelor
Mishal Omar — December 7, 2016 — Pop Culture
References: bachelorwines & refinery29
The Bachelor has been a popular dating show for several years now and this fact has been capitalized upon in many different ways, including in the form of a themed collection of wines.
The name of each wine in the collection will be familiar to fans of the dating show. The red wine bottle is titled 'The Fantasy Suite,' which references the portion of the season where the main bachelor or bachelorette engage in intimate acts with the people they are still in relationships with. The white wine in the collection is titled the 'One on One' – referencing a specific type of date on the show, while the rosé is called 'The Final Rose,' – referencing the episode in which the main person on the show chooses their partner.
This wine collection capitalizes on the popularity of The Bachelor and would make for excellent beverages for people when they are watching the show.
The name of each wine in the collection will be familiar to fans of the dating show. The red wine bottle is titled 'The Fantasy Suite,' which references the portion of the season where the main bachelor or bachelorette engage in intimate acts with the people they are still in relationships with. The white wine in the collection is titled the 'One on One' – referencing a specific type of date on the show, while the rosé is called 'The Final Rose,' – referencing the episode in which the main person on the show chooses their partner.
This wine collection capitalizes on the popularity of The Bachelor and would make for excellent beverages for people when they are watching the show.
Trend Themes
1. TV Show-inspired Products - Opportunity for brands to leverage the popularity of popular TV shows to create themed products.
2. Personalized Branding - Offering personalized and relatable branding that resonates with the target audience can lead to increased customer engagement and loyalty.
3. Entertainment-marketing Crossovers - Collaborating with popular forms of entertainment, such as TV shows or movies, can create unique marketing opportunities to reach a wider audience.
Industry Implications
1. Wine - The wine industry has the opportunity to create themed collections based on popular TV shows to attract new customers and increase brand recognition.
2. Consumer Packaged Goods - Other consumer packaged goods industries, particularly those that can be enjoyed while watching TV, can also leverage the popularity of TV shows to create themed products.
3. Marketing and Advertising - Marketers can collaborate with TV shows and create advertising campaigns that blur the line between the show, product placement and commercials to create an immersive viewing experience.
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