The Age of Innocence online editorial, which was shot exclusively for Fashion Gone Rogue, was inspired by Sofia Coppola's 'The Virgin Suicides.' Whimsically dark and dreamily melancholy, it is hard to tell whether this damsel really is in distress or is simply succumbing to her pensive mood for the moment rather than for a lifetime, which could very well end prematurely.
Lensed by Sydney-based photographer Zanita Morgan, model Jordan Murray embraces a sad soul with stoic expressions and listless poses. Whether swinging in the park or reading on concrete steps, nothing appears to cheer her up. Not even the soft feminine wardrobe that is comprised of labels such as Zimmermann, Fleur Wood and Friend of Mine.
Key Themes Behind This Trend
- Dreamy Editorials
- There is an opportunity for new editorial formats that embrace a dreamy, melancholy aesthetic for fashion and lifestyle brands.
- Whimsical Fashion
- Fashion houses can capitalize on the whimsical trend by featuring soft, feminine clothing and pastel colors in their collections.
- Pensive Photography
- There is a space for photography that captures pensive, melancholic moments that can be used for branding materials or advertising campaigns.
Where This Applies
- Fashion
- Fashion brands can incorporate the dreamy aesthetic into their collections and marketing campaigns.
- Photography
- Photographers can experiment with this style to create unique and compelling imagery for marketing and branding purposes.
- Lifestyle
- Lifestyle brands can create content that appeals to the pastel-colored, dreamy aesthetic that is popular in fashion and photography.
