Check-out this awesome pirate ship mast built at Legoland in California made with 465,000 bricks. It is the new tallest LEGO tower in the world, breaking a previous record of 93.43ft place in Denmark last year. The Park guests built 2,132 LEGO hearts into the tower and for each LEGO heart Legoland California donated $1.00 to the Children`s Heart Institute of San Diego, California.
Implications - Products that are integrated into pop culture such as LEGO have an opportunity to use publicity stunts to gather free press. The company has a chance to open the interactive opportunity to fans which builds a positive relationship between the two if not already established.