LEGO unveils its new Technic set in the form of the Liebherr Crawler Crane LR 13000, which is full of technical and intricate design details. It is set at the price of $700 USD and is currently the brand's most expensive set to date. When it is constructed and standing at full height, it measures 39 inches with the boom out, 43 inches in height, and 11 inches wide.
Additionally, it also has tank treads that are able to operate on top of any terrain and the upper section can swivel around at 360 degrees. The hook is also entirely functional with an articulated boom. All of this is controlled through Bluetooth using the CONTROL+ mobile app by LEGO.
Image Credit: LEGO
Why This Trend Is Growing
- Expensive LEGO Technic Sets
- Disruptive innovation opportunities include creating high-end LEGO sets targeted at adult collectors or expanding the Technic line with more intricate designs.
- App-controlled LEGO Sets
- There is potential to develop more LEGO sets that can be controlled via smartphone apps, offering a new level of interactivity and customization for users.
- Advanced Construction Toy Design
- Opportunities exist for creating more sophisticated construction toys that challenge and engage users with intricate technical puzzles.
Industries Being Reshaped
- Toy Manufacturing
- Companies can explore manufacturing advanced construction toys with intricate design details and technological features, targeting both children and adult collectors.
- App Development
- Developers can focus on creating dedicated mobile apps to enhance the interactivity and control of construction toy sets, offering a seamless user experience.
- Collector Market
- The high-end LEGO Technic sets can tap into the growing collector market, offering exclusive and limited-edition products for enthusiasts.
