Test Drive College Online is a site that gives prospective students a "test-drive" of online college to see if it's right for them. The company aims to change the phenomenon in which students begin college, drop out and then default on student loans.
Test Drive College Online lets potential students try out online courses risk-free before they pay money, commit to a program, use federal financial aid, or take out loans.
Implications - Test Drive College Online is innovative idea to try and capture a market a people who want to learn but may be apprehensive about paying to learn online. I think that by allowing people to try it for free Test Drive College Online is poised to attract at least a portion of those users into paying for the service.