Tesco Bank is undergoing a trial process with its new prepaid debit card. The Clubcard Pay debit card gives shoppers double the number of points for three months. In addition, Tesco Bank will reward shoppers for shopping at new stores to allow customers to claim extra points.
Clubcard Pay users will receive one Clubcard point for every £8 spent. Tesco's prepaid debit card does not include overdraft; however, the card may be used as a normal debit card otherwise, including cash withdrawals. Moreover, the prepaid card enables customers to keep track of their spending through the Tesco Bank app. According to marketing agency Tcc chief executive Simon Hay, "this innovation by Tesco [aims] to grow its younger demographic customer base."
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