Velvety Dark Tonal Sneakers

COMME des GARÇONS and Spalwart Update the Tempo Trainer

CdG by COMME des GARÇONS works in collaboration with Spalwart once again on a new iteration of the Tempo Trainer. The footwear model is spotlighted by the textures in the new partnership. The upper is made up of soft velvet materials with leather paneling through to give it some textile contrast.

The color is done in all-black with some white details to give it tonal accents without disrupting the minimal aesthetic. There is very subtle branding as both contributing efforts can see the names in a block typography at the tongue tab. The retro silhouette boasts a wedge-like look, showcasing the waffle outside and highly positioned toe. Black leather can be seen at the mid panel to contrast the soft velvet.

Image Credit: Offspring

Textured Sneakers
Opportunity for companies to explore the use of unique textures and velvet materials for footwear design.
Minimalist Aesthetics
Opportunity for companies to create footwear with striking tonal accents and subtle branding.
Collaborative Partnerships
Opportunity for companies to collaborate with other brands to create footwear with unique features and designs.

Who This Affects Most

Footwear
Opportunities for companies in the footwear industry to experiment with new materials and designs in order to create innovative and stylish shoes.
Fashion
In the fashion industry, there is a disruptive innovation opportunity for companies to launch footwear collections that incorporate retro silhouettes in black and white tones with unique textures.
Design
Design companies have the opportunity to create products by collaborating with footwear manufacturers in order to produce desirable and striking products that embody both companies design ideologies.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 13%
Freshness 10%

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