Seiko Unveils New Watch Honoring ‘The Masked Rider’
Mickey Phoon — March 27, 2023 — Fashion
References: hiconsumption
Seiko has revealed a new television character-inspired watch called the Seiko 5 Sports 55th Anniversary Masked Rider Limited Edition SRPJ91 Watch. The watch pays tribute to 'The Masked Rider,' a Japanese superhero television series franchise. The television series follows a motorcycle-riding masked superhero, Masked Rider, who fights crime against a shadowy criminal organization set on world domination.
The watch's design is inspired by Masked Rider's original design from the television series. The watch features a speckled dark green dial similar to the color scheme of Masked Rider's helmet. With a 42.5 mm stainless steel case, the watch also contains a 4R36 automatic movement with 24 jewels and a 41-hour power reserve. The strap of the watch comes in black calfskin leather. The back of the strap is in red leather, and the seconds hand is also colored red, which both are inspired by Masked RIder's iconic red scarf. Additionally, the watch's semi-transparent case-back features each unit's individual production number and the classic Tachibana Racing logo that was on Masked Rider's motorcycle and belt.
There are only 4,000 units made, and the watch will be available for $4,998 in NOK on April 2023.
Image Credit: Seiko
The watch's design is inspired by Masked Rider's original design from the television series. The watch features a speckled dark green dial similar to the color scheme of Masked Rider's helmet. With a 42.5 mm stainless steel case, the watch also contains a 4R36 automatic movement with 24 jewels and a 41-hour power reserve. The strap of the watch comes in black calfskin leather. The back of the strap is in red leather, and the seconds hand is also colored red, which both are inspired by Masked RIder's iconic red scarf. Additionally, the watch's semi-transparent case-back features each unit's individual production number and the classic Tachibana Racing logo that was on Masked Rider's motorcycle and belt.
There are only 4,000 units made, and the watch will be available for $4,998 in NOK on April 2023.
Image Credit: Seiko
Trend Themes
1. Tv Character-inspired Products - There is an opportunity for companies to design and manufacture products, such as watches, based on popular TV series characters, that appeal to fans and collectors.
2. Limited Edition Products - Creating limited edition products, like the Seiko 5 Sports 55th Anniversary Masked Rider Limited Edition SRPJ91 Watch, can generate hype and exclusivity, and encourage collectors to make a purchase.
3. Nostalgia Marketing - Using nostalgia as a marketing strategy to attract and engage a certain demographic, like those who grew up watching 'The Masked Rider,' can be a successful way to market to a specific audience.
Industry Implications
1. Watch Industry - The watch industry has an opportunity to tap into nostalgia marketing and create limited edition watches that appeal to fans and collectors of popular TV series characters like 'The Masked Rider.'
2. Licensing Industry - The licensing industry can benefit from partnering with TV series production companies to license the rights to produce limited edition products based on popular TV series characters like 'The Masked Rider.'
3. Collectibles Industry - The collectibles industry can capitalize on the popularity of TV series characters and produce limited edition products like the Seiko 5 Sports 55th Anniversary Masked Rider Limited Edition SRPJ91 Watch, that cater to collectors and fans alike.
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