Iconic backpack brand JanSport partnered with the 'Teenager Therapy' podcast as part of its 'Lighten the Load' mental health campaign targeting Gen Z youth. JanSport's sponsorship is set to run through the entirety of Mental Health Awareness Month, during which Teenager Therapy will release four episodes on relevant and common mental health topics. These relatable episodes will include discussions around self-esteem and social media, the challenges of isolation, compassion fatigue and burnout, and family dynamics.
Teenager Therapy offers critical support and valuable insight during an emotionally turbulent year. The vital and timely topics slated for discussion will help JanSport's Lighten the Load campaign work toward destigmatizing mental health and conversations surrounding it. Teenager Therapy appeals particularly poignantly to fellow youth who are navigating through the complexities of the high school experience.
Image Credit: PR Newswire