The Tecnica Origin trail shoe is a bespoke footwear product that aims to provide unparalleled comfort and agility for outdoor enthusiasts to enjoy.
The custom-fit shoes are available from designated retailers that will perform a 15 minute fitting session that includes a heat-molded footbed, arch support and conjured heel. This aims to deliver wearers with a pair of shoes that are made just for them instead of requiring them to opt for off the rack varieties that might not suit their needs or preferences.
The Tecnica Origin trail shoe has a Vibram Megagrip outsole to ensure they can seamlessly transition between different terrains when the wearer is in rural environments. The shoe also boasts a forefoot rock protection plate to prevent accidental injuries.
What's Driving This Trend
- Bespoke Footwear
- Custom-fitting bespoke footwear provides unparalleled comfort and agility for outdoor enthusiasts to enjoy.
- Heat-molded Footbeds
- The use of heat-molded footbeds during the fitting process assures customers of a perfect fit, delivering disruptive innovation opportunities in the footwear industry.
- Forefoot Rock Protection Plate
- The addition of forefoot rock protection plate is an innovative solution to prevent accidental injuries during outdoor activities, paving the way for disruptive innovation in the outdoor and sports industries.
Who This Affects Most
- Footwear
- The custom-fitting trend presents disruptive innovation opportunities in the footwear industry, including novel ways of providing bespoke services.
- Outdoor Retail
- Retailers in the outdoor industry have the opportunity to offer custom-fitting for footwear to improve customer satisfaction and brand loyalty.
- Sports Equipment
- The addition of innovative safety features, such as the forefoot rock protection plate, can revolutionize the sports equipment industry to cater to the needs of thrill-seekers and outdoor adventurers.
