Water-Ready Slip-On Technical Mules

Gramicci and Salomon Join Forces on the TECHSONIC

Salomon works in collaboration with Gramicci on a new footwear silhouette that is ready to combat the outdoors and its terrains with the TECHSONIC shoe. The silhouette comes in two colorway palettes for the season including a rubber with dark Sapphire and black or a black, Monument, and Mayfly palette.

The silhouette is a slip-on design for easy access and takes on the shape of a mule. It is made to be water-ready and hard-wearing for any outdoor adventure. The silhouette ensures that it is tactile and has features including the collapsible heel to help it transform between a sandal to a slip-on depending on the purpose. The shoe is now available to shop online at Salomon.

Image Credit: Salomon

Water-ready Footwear
Opportunity for companies to create new water-ready footwear designs for outdoor adventures.
Collapsible Heel Features
Opportunity for companies to innovate with collapsible heel features on slip-on shoes for increased versatility.
Mule Silhouettes
Opportunity for companies to incorporate mule silhouettes into outdoor footwear for a unique design and easy access.

Who This Affects Most

Outdoor Adventure Apparel
Companies in the outdoor adventure apparel industry can leverage water-ready footwear designs for their customers.
Athletic Footwear
Companies in the athletic footwear industry can create water-ready designs for their customers looking to take their workouts outdoors.
Fashion Footwear
Companies in the fashion footwear industry can incorporate mule silhouettes and collapsible heel features for a trendy yet functional design.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 36%
Freshness 17%