The Taylor Swift August 2011 Teen Vogue cover and photo spread puts the country star in a new light. The 20-year-old singing sensation has significantly influenced the music industry and and is one of few young starlets who epitomize clean-girl chic. Both of these elements make her the perfect choice for a shoot like this, which has her straddling the boarder between poppy adolescence and adulthood.
The shoot shows off a different side of Swift, who is admittedly fascinated with the old Hollywood glam styles of Jackie O and Marilyn Monroe. When Swift shot for Teen Vogue three years ago, her career was just taking off, and her image and look have transformed significantly since then.
Implications - The current culture is such that the influence of celebrities extends far beyond the field for which they are most known. As certain celebrities become recognized as fashion icons, teen idols or positive role models, publications, fashion designers and other brands are eager to use them to drive sales.
What Makes This Trend Stand Out
- Old Hollywood Glam
- Opportunities to incorporate classic Hollywood styles into modern fashion and entertainment
- Clean-girl Chic
- Opportunities to create fashion and beauty products that appeal to young women seeking a simple, natural look
- Celebrity Influencers
- Opportunities for brands and publications to partner with influential celebrities to promote products and causes
Sectors Adopting This
- Fashion
- Fashion designers can create collections inspired by classic Hollywood styles and clean-girl chic
- Beauty
- Beauty brands can develop natural, minimalist products to cater to the clean-girl chic trend
- Media
- Media companies can partner with celebrity influencers for advertising and content creation
