Rocker Raccoon Eyes

Taylor Momsen for New Look 'High Summer Idol' Collection

It's incredible how much punk rock is appearing in summer fashion, and Taylor Momsen for New Look just proves that it's becoming the hottest thing. This once angelic teen had her breakout role on the popular hit series 'Gossip Girl' but has since developed into a rock 'n' roll goddess.

Entitled 'Summer Idol,' the New Look collection already fits perfectly with Momsen's sense of style. In the shoot she dons tights, over-sized t-shirts and eccentric prints. Be sure to check out the gallery for more shots from the Taylor Momsen for New Look campaign.

Punk Rock Summer Fashion
Opportunities for incorporating punk rock elements and attitude in summer fashion.
Rock 'n' Roll Style Icons
Increasing popularity of rock 'n' roll inspired fashion and celebrity collaborations.
Eccentric Prints and Over-sized Clothing
Growing trend of incorporating bold and unconventional prints and over-sized clothing in fashion.

Where This Applies

Fashion Industry
Opportunities for fashion brands to incorporate elements of punk rock and rock 'n' roll fashion in their collections.
Entertainment Industry
Opportunities for celebrity collaborations in fashion, particularly with rising rock 'n' roll style icons.
Retail Industry
Opportunities for retailers to offer a wider range of bold prints and over-sized clothing as part of their collections.
SCORE
5.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 83%
Freshness 8%