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Target to Go Pop-Up Shop is like a Walk-Thru Boutique

 - Dec 12, 2009
References: thefashioninformer.typepad & nymag
Walk into the Target to Go pop-up shop and you just might think you’ve walked into some Holiday-themed McDonald’s which doesn’t sell cheeseburgers, but diffusion fashion.

The holiday shop, which features some pre-launch Rodarte for Target pieces (including a few dresses and belts), is set up like a fast food counter. The 50 items available are displayed on menu-like tablets behind the counter with their prices, with some items displayed in the windows as well.

The delivery of items at the Target to Go pop-up shop, however, is a bit different from a fast food restaurant. Shoppers line up to check off what they want on a clipboard, then receive the gifts—already wrapped—at the front window.