Walk into the Target to Go pop-up shop and you just might think you’ve walked into some Holiday-themed McDonald’s which doesn’t sell cheeseburgers, but diffusion fashion.
The holiday shop, which features some pre-launch Rodarte for Target pieces (including a few dresses and belts), is set up like a fast food counter. The 50 items available are displayed on menu-like tablets behind the counter with their prices, with some items displayed in the windows as well.
The delivery of items at the Target to Go pop-up shop, however, is a bit different from a fast food restaurant. Shoppers line up to check off what they want on a clipboard, then receive the gifts—already wrapped—at the front window.