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New High End Label from Target

 - Jun 24, 2006
References: shopintuition & news.agendainc
Fans of Target stores long ago nicknamed the retailer "Tar-zhay" for its cheap and chic clothes, the French accent lending the discounter a certain je ne sais quoi that made it acceptable among fashionistas. Perhaps it was inevitable, then, that the company would spin the pet name into a marketing opportunity.
Target Corp. has licensed its bull's-eye logo and name to consulting firm Brand Central LLC for use in a new line of high-end clothing called Target Couture. (The line's logo even adds an accent mark to the "e" in Target to make it look more French.) Select pieces range from a pair of $140 skinny jeans with a glittery bull's-eye on a back pocket to a $3,185 gold-and-diamond bull's-eye necklace. (WASHINGTON POST)