While the Tar Magazine 'Mabel, Betty and Bette' editorial might be centered around the theme of retro pinup photography, there is a somber vibe surrounding each model that is far from typical. In place of seductive stares and teasing smiles are sad looks and almost frowns, as though the photographer caught the women before they lit up for the camera.
Shot by Ukrainian photographer Yelena Yemchuk, the Tar Magazine Mabel, Betty and Bette appears in the spring-summer issue of the publication. It stars top models Jade Berreau, Frankie Rayder, Christina Kruse, Alyssa Miller, Helena Christensen, Tanga Moreau, Hannelore Knuts, Eniko Mihalik, Karen Elson, Aurelie Claudel, Trish Goff, Michele Hicks, Constance Jablonski, Ali Michael, Shannan Click, Olga Sherer and Anouk Lepere. Stylist Heathermary Jackson has turned them into Old Hollywood screen sirens.
What Makes This Trend Stand Out
- Somber Pinup Photography
- Explore the trend of somber pinup photography that adds a unique and melancholic twist to traditional retro aesthetics.
- Emotional Fashion Editorials
- Discover the trend of fashion editorials that evoke deeper emotions and challenge traditional concepts of beauty and glamour.
- Alternative Retro Styling
- Uncover the trend of alternative retro styling that reimagines classic pinup looks with a darker and more edgy aesthetic.
Sectors Adopting This
- Fashion Photography
- Opportunity for fashion photographers to experiment with new concepts and push the boundaries of traditional pinup photography.
- Fashion Publishing
- Disruptive innovation opportunity to create fashion magazines and editorials that challenge conventional beauty standards and embrace a more emotional and introspective approach.
- Fashion Styling
- Potential for fashion stylists to explore alternative retro styling techniques and create unique looks that resonate with the somber pinup trend.
