While the Tar Magazine 'Mabel, Betty and Bette' editorial might be centered around the theme of retro pinup photography, there is a somber vibe surrounding each model that is far from typical. In place of seductive stares and teasing smiles are sad looks and almost frowns, as though the photographer caught the women before they lit up for the camera.
Shot by Ukrainian photographer Yelena Yemchuk, the Tar Magazine Mabel, Betty and Bette appears in the spring-summer issue of the publication. It stars top models Jade Berreau, Frankie Rayder, Christina Kruse, Alyssa Miller, Helena Christensen, Tanga Moreau, Hannelore Knuts, Eniko Mihalik, Karen Elson, Aurelie Claudel, Trish Goff, Michele Hicks, Constance Jablonski, Ali Michael, Shannan Click, Olga Sherer and Anouk Lepere. Stylist Heathermary Jackson has turned them into Old Hollywood screen sirens.