Tamme, an emerging Japanese fashion brand founded by Tatsuya Tamada, has unveiled its stunning Spring/Summer 2022 lookbook. Based on the preview, it appears that the brand will be carrying over the themes utilized in its Fall/Winter 2021 collection while adding a series of warm weather elements.
In addition, the collection leverages "Update Existing," a concept borrowed from the Royal Air Force, to reinterpret and reconstruct classic designs taken from military uniforms. In other words, Tamme takes "existing" military items and reconfigures them to create "updated" contemporary silouttes. As a result, military items have been reworked with premium materials and high-fashion cuts, while more tailored items have been functionalized via techwear detailing.
Tamme says the new Spring/Summer 2022 will receive an official release this February. After that, all items included in the lookbook will be available for purchase on their website and in select stores.
Image Credit: Tamme
What's Driving This Trend
- Military-inspired Fashion
- Brands can explore utilizing military themes to update existing designs and create contemporary silhouettes.
- Functionalized Techwear Detailing
- Incorporating techwear detailing into tailored items can create functional and fashionable pieces.
- Premium Materials for Military Items
- Reworking military items with high-quality materials can add a luxury touch to utilitarian designs.
Who This Affects Most
- Fashion
- Fashion brands can experiment with military-inspired designs to create new product lines and attract customers.
- Techwear
- Incorporating techwear detailing into fashion can create high-performance clothing suitable for outdoor and urban environments.
- Luxury Goods
- Using premium fabrics and materials on functional military items can create high-end utilitarian pieces that appeal to luxury consumers.
