Summer-Ready Casually Tailored Suits

A Kind of Guise's Tailoring Collection Drops for SS22

Fashion label A Kind of Guise introduces its new Tailoring collection made for the Spring/Summer 2022 season full of suit designs that are perfect for the warmer seasons. The range blends together the conscious German craftsmanship and fine fabrication for a premium look.

There are casual options with a focus on lightweight materials in alignment with the season. The main material is a cotton-linen canvas material that makes up the black suit with a crisp and textured linen-merino wool seersucker that is used to make the Driftwood check. Additionally, there are two 100% Belgian linen styles in the tones of Taupe and Arabica with ventilated detail. Rounding out the range are single-breasted looks and a kimono-inspired blazer.

Image Credit: A Kind of Guise

Summer Tailoring
Opportunity to create tailored clothing that is suitable for warmer weather without sacrificing style.
Conscious Craftsmanship
Innovation opportunity to incorporate environmental and social sustainability into the manufacturing process of tailored clothing.
Lightweight Materials
Opportunity to explore and utilize new lightweight materials for tailored clothing that are durable and comfortable for warmer weather.

Where This Applies

Fashion
Innovation opportunities to integrate 'slow fashion' principles and sustainable practices into the creation of tailored clothing.
Textile Manufacturing
Opportunity to develop more sustainable lightweight materials suitable for tailored clothing in warmer seasons.
Retail
Innovation opportunity to create tailored clothing collections that are season-specific, and cater to consumers looking for warmer weather-friendly alternatives.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 12%
Freshness 12%