The Tag Heuer Racer Speeds into the Cellphone Market

 - Mar 18, 2012
References: freshnessmag & racer.tagheuer
The TAG Heuer Racer is a luxury performance mobile that’s taking a dive into the premium cellphone market. TAG Heuer designed this sturdy and timeless cellphone much like its notorious eyewear and watches: stamped with style and functionality. Powered by Android, the TAG Heuer Racer is Swiss engineered for extreme lightness and durability.

The TAG Heuer Racer is assembled with a shockproof rubber case equipped with screwed-in titanium and carbon fiber bridges. The video showcases the advanced creation of the Racer that looks like the assembly of the Batmobile. To no surprise, inspiration came from the design of cars and you can see this on the backside of the phone where it’s sleek and robust. It’s expected to launch in TAG Heuer boutiques and selected retailers in July at a price of $3,700.