The T3CM Fall/Winter 2019 Capsule Explores Ecology Themes
The T3CM Fall/Winter 2019 collection recently dropped and it draws inspiration from Russia, spotlighted with designs by Dmitri Kluchevski. He explores themes of overproduction, globalization, and ecology all at once, dominating the fashion apparel with Cyrillic text designs. The range also highlights plastic overproduction specifically, bringing awareness to the waste that is produced through literal and metaphoric translation.
The label's new tote bag resembles a plastic bag and it features the capsule's portrait emblem along with convenience store motifs. The clothing and other accessories take an artistic angle with the plastic bag symbol adorning the pieces. A standout item is a two-piece suit that features the label's branding detail in an all-over manner -- this replicates local produce market stalls in Eastern Europe, highlighted by the prominent white and green checkered design.
The label's new tote bag resembles a plastic bag and it features the capsule's portrait emblem along with convenience store motifs. The clothing and other accessories take an artistic angle with the plastic bag symbol adorning the pieces. A standout item is a two-piece suit that features the label's branding detail in an all-over manner -- this replicates local produce market stalls in Eastern Europe, highlighted by the prominent white and green checkered design.
Trend Themes
1. Overproduction - Disruptive innovation opportunity: Developing sustainable and eco-friendly alternatives to address the issue of overproduction in the fashion industry.
2. Globalization - Disruptive innovation opportunity: Leveraging technology to create global supply chain solutions that are more transparent, efficient, and environmentally responsible.
3. Ecology - Disruptive innovation opportunity: Investing in innovative materials and manufacturing processes to promote a more sustainable and eco-conscious approach to fashion production.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating blockchain technology to enhance supply chain traceability and ensure ethical sourcing and production practices.
2. Retail - Disruptive innovation opportunity: Implementing circular economy models and rental services to reduce waste and promote a more sustainable approach to fashion consumption.
3. Textile - Disruptive innovation opportunity: Developing advanced recycling technologies and bio-based materials to minimize the environmental impact of textile manufacturing and waste.
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