The T-Mobile Ad Campaign Asks You to 'Let Your Machines Communicate'
Meghan Young — July 9, 2011 — Marketing
References: publicis.nl & ibelieveinadv
The T-Mobile ad campaign looks strangely familiar. Perhaps it is because I just wrote about a photoblog site that had a post entitled 'Unintentional Faces in Objects,' with images just like the ones you see before you now. Considering what a clever and cute concept it is, it is no surprise that someone has decided to try to capitalize on it.
Conceived by Amsterdam-based ad agency Publicis, the T-Mobile ad campaign not only encourages you to 'Let your machines communicate,' as its tagline puts it, it also inspires and encourages you to look at your surroundings with fresh eyes. You never know what you might see. Considering that machines are such a huge part of our lives now, it's about time we treat them that way.
Conceived by Amsterdam-based ad agency Publicis, the T-Mobile ad campaign not only encourages you to 'Let your machines communicate,' as its tagline puts it, it also inspires and encourages you to look at your surroundings with fresh eyes. You never know what you might see. Considering that machines are such a huge part of our lives now, it's about time we treat them that way.
Trend Themes
1. Machine Communication - Disruptive Innovation Opportunity: Develop AI technologies that enable seamless communication between machines.
2. Object Recognition - Disruptive Innovation Opportunity: Build advanced image recognition systems that can identify and highlight unintended faces in objects.
3. Perspective Shift - Disruptive Innovation Opportunity: Create immersive experiences or technologies that encourage people to view their surroundings from a fresh perspective.
Industry Implications
1. Advertising - Disruptive Innovation Opportunity: Incorporate machine communication concepts in advertising campaigns to create more engaging and interactive experiences.
2. Artificial Intelligence - Disruptive Innovation Opportunity: Explore the potential of AI in recognizing and interpreting visual cues in order to enhance human-machine interactions.
3. Augmented Reality - Disruptive Innovation Opportunity: Develop AR applications that overlay digital content on physical objects to reveal hidden or unexpected features, creating new levels of engagement.
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