Dishevelled Surf Town Editorials

The T Magazine 'Lost in Paradise' Photoshoot Stars Amanda Murphy

The T Magazine 'Lost in Paradise' editorial, which is part of this year's Travel Issue, is full of an exotic flair. This is due in large part to finding paradise in Todos Santos, Mexico, which is known as a surf town. Although the photoshoot stays away from typical shots of surf and sand, it does embrace the colorful backdrops of run-down walls and the warmth of the sun.

Model Amanda Murphy herself embraces a laid-back look with the help of stylist Jane How in the T Magazine 'Lost in Paradise' editorial. Jane How juxtaposes chunky knitted coverups and sweaters with feminine swimwear. The brunette beauty, who posed in front of photographer Mario Sorrenti's lens, perfected her look with barely there makeup and flattened wet hair.

Exotic Flair
Creating experiences that bring an exotic flair to the consumer can be a potential disruptive trend for the travel and editorial industries.
Laid-back Style
The fusion of chunky knitwear/sweaters with feminine swimwear for a relaxed, laid-back look can disrupt the fashion industry.
Surf Town Chic
Incorporating the aesthetic of run-down walls with modern fashion can be a potential disruptive trend for the editorial and travel industries

Industries Being Reshaped

Travel
Creating travel experiences that bring an exotic flair and move away from typical vacation photos can disrupt the travel industry.
Editorial
A more laid-back look for fashion editorials can potentially disrupt the editorial and fashion industry.
Fashion
Adopting a surf town chic aesthetic for fashion designs can disrupt the fashion and editorial industries.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 58%
Freshness 8%