In the footsteps of the infamous OK, Go YouTube video that features synchronized treadmille dancing comes "Better Than Office Lipdub." This video features an after-hours computer lab, flailing Russian legs, 5 women striking poses, and of course, a funky techno beat.
Could be team building. Could be an office exercise group. Could be the next big thing.
Implications - YouTube has served as a platform for all kinds of funky showcases, from flash mobs to quirky viral videos. The consumer-generated content featured on YouTube can be capitalized on by companies; however, this must be done with the utmost caution. Appearing as a branding initiative is detrimental to a company's online image.