Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

Cognac-Containing Swiss Timepieces

The Armin Strom Cognac Watch Features a Drop of Cognac Gaultier

— April 29, 2016 — Fashion
The Armin Strom Cognac Watch might look like a standard Swiss timepiece, but the real magic of the watch is on the inside and definitely worthy of bragging about around the dinner table.

Chief horologist Claude Greisler of Armin Strom collaborated with the owner's of the Cognac Gaultier 1762 to let the brand have 40 drops of the extremely limited libation. The drops were then carefully incorporated into the mechanisms of the watches.

While the drop of cognac inside the Swiss timepieces serves no purpose, it enhances the luxurious nature of the watch and offers a conversation topic for the uber-wealthy.

The Armin Strom Cognac Watch is available for preorder with a mere 40 pieces set in existence, but they've all already been spoken for.
Trend Themes
1. Luxury Timepieces - Disruptive innovation opportunity: Explore incorporating unique and unusual elements into high-end watches to enhance their exclusivity and appeal.
2. Collaborative Branding - Disruptive innovation opportunity: Partner with renowned brands or limited edition products to create unique and highly sought-after collaborations in the luxury goods industry.
3. Conversation-starting Design - Disruptive innovation opportunity: Create products that incorporate interesting and unconventional features, sparking conversations among consumers and generating buzz.
Industry Implications
1. Watchmaking - Disruptive innovation opportunity: Explore innovative materials, technologies, and collaborations to create unique and luxurious timepieces that appeal to discerning customers.
2. Luxury Goods - Disruptive innovation opportunity: Delve into experiential luxury products and unique collaborations to create highly desirable and exclusive items for affluent consumers.
3. Beverage Industry - Disruptive innovation opportunity: Team up with luxury brands or limited edition spirits to create unique product integrations that offer a new and exciting experience for consumers.
3.8
Score
Popularity
Activity
Freshness