The swimsuit photoshoot appearing in the July 2014 issue of Marie Claire Russia is as relevant now as it was back in the summer. Although women can't imagine rocking these looks at the moment, there is going to be a time in the very near future that they will contemplate taking a much-needed vacation away from the cold and dreariness of the winter weather. With that in mind, this swimsuit photoshoot takes on a whole new perspective.
Full of vibrant colors, eclectic pairings and bold patterns, the swimsuit photoshoot stars model Alexandra Martynova. Making quite a splash on location as she poses in front of photographer Tess Feuilhade's lens, the brunette beauty was styled in cutout designs, shear coverups and the odd textured tank by Marina Roi.
Why This Trend Is Growing
- Eclectic Swimwear Designs
- Disruptive innovation opportunity for fashion designers to create more striking and adventurous swimwear pieces.
- Winter Swimwear Collections
- Disruptive innovation opportunity for swimwear designers to create collections that cater to winter vacations.
- Bold and Vibrant Campaigns
- Disruptive innovation opportunity for marketers to create daring and striking advertising campaigns that appeal to the younger, more adventurous market.
Industries Being Reshaped
- Fashion
- The fashion industry can incorporate these eclectic and bold swimwear designs into their summer collections to appeal to a broader audience.
- Swimwear
- Swimwear designers can create winter collections and cater to the needs of customers who vacation in warmer climates during winter.
- Marketing and Advertising
- Marketers can create bold and vibrant campaigns that attract adventurous customers to try out new and striking swimwear designs.
