Part of the cluster Guided Novelty →

Sweet-Savory Beverage Syrups

Torani Introduces Sweet Miso as Its 2027 Flavor

Sweet-savory beverage syrups are introducing unexpected flavor combinations as Torani launches Sweet Miso, its 2027 Flavor of the Year. The syrup blends maple and caramelized brown sugar with Japanese-inspired miso notes, creating a balance of sweetness and umami, the savory taste associated with certain foods. This combination offers a different way to enhance familiar beverages.

Part of Torani's Puremade collection, Sweet Miso contains no artificial flavors and uses colors from natural sources. The syrup complements lattes, matcha, dirty sodas, and mocktails, allowing consumers to experiment with layered flavors. Available for $11.99, the product reflects consumer interest in unusual combinations, with 61% citing distinctive flavors as motivation to try something new.

For Torani, the launch expands its beverage offerings while giving cafés opportunities to create signature drinks. Its versatility could also encourage home experimentation and support broader interest in sweet-savory beverages.

Image Credit: Torani

Part of the cluster

Guided Novelty

Known drink formats make adventurous flavors easier to try

137 examples trackedsince August 2026

Explore the cluster
Sweet-savory Sips
Unexpected pairings like maple, caramelized sugar, and miso point to whitespace for beverages that blend comfort flavors with umami complexity.
Global Flavor Fusion
Japanese-inspired ingredients in mainstream syrups signal growing potential for culturally influenced flavor systems across everyday drink formats.
Signature Drink Customization
Cafés and home users are gravitating toward versatile syrups that enable distinctive lattes, mocktails, matcha drinks, and sodas with layered profiles.

Industries Being Reshaped

Beverage
Novel syrup formats are expanding how brands differentiate familiar drinks through premium, experimental, and sensory-led flavor innovation.
Foodservice
Coffee shops and cafés gain new menu-development possibilities from specialty ingredients that support limited-time offerings and proprietary drink recipes.
Consumer Packaged Goods
Clean-label flavor enhancers with natural colors reflect an emerging market for at-home experimentation that feels both accessible and elevated.
SCORE
8.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 75%
Freshness 100%