The label 'Swedish Hasbeens' is anything but old news. The brand has come out with a fresh take on the 70s with their candy-colored satchel purses that are positively glowing.
The bags are simple, chic and come in virtually every color of the rainbow. Fashionistas who have trouble making up their mind won't have trouble sporting a Swedish Hasbeens shoulder bag, but they may have a few qualms about which color to sport.
Implications - Consumers are more willing to purchase items that make the user feel unique. To accomplish this, many fashion designers are utilizing vibrant colors in their wares to make pieces stand out. Corporations in other industries may similarly utilize highly saturated colors in their products to entice consumers.