The label 'Swedish Hasbeens' is anything but old news. The brand has come out with a fresh take on the 70s with their candy-colored satchel purses that are positively glowing.
The bags are simple, chic and come in virtually every color of the rainbow. Fashionistas who have trouble making up their mind won't have trouble sporting a Swedish Hasbeens shoulder bag, but they may have a few qualms about which color to sport.
Implications - Consumers are more willing to purchase items that make the user feel unique. To accomplish this, many fashion designers are utilizing vibrant colors in their wares to make pieces stand out. Corporations in other industries may similarly utilize highly saturated colors in their products to entice consumers.
What's Driving This Trend
- Vibrant Color Fashion
- Fashion designers are utilizing vibrant colors in their wares to make pieces stand out, creating a disruptive innovation opportunity for the fashion industry.
- Individuality
- Consumers are more willing to purchase items that make them feel unique, opening opportunities for disruptive innovation across various industries.
- Colorful Product Design
- Corporations in other industries can utilize highly saturated colors in their products to entice consumers, presenting a disruptive innovation opportunity.
Who This Affects Most
- Fashion
- The fashion industry can explore vibrant color fashion to create disruptive innovation in their designs.
- Consumer Goods
- Consumer goods industries can incorporate vibrant colors in their product design to disrupt the market and attract consumers.
- Technology
- Technological companies can leverage vibrant colors in their product design to create disruptive innovation and appeal to consumers.
