Numbering is a Korean jewelry brand that's offering a sustainable diamond collection. For both ethical and financial reasons, owning a diamond feels like a pipe dream to most Millennial consumers. Numbering is aiming to change that with its 'The CARAT' collection, which boasts a range of N-dia “diamonds” -- sustainable stones that offer more shine and glimmer than the real rocks. However, these rocks still maintain what's known as the four C's of diamond authenticity: clarity, cut, color, carat.
To offer some variety, Numbering's line features a wide range of jewelry, including diamond-encrusted chains, pendant necklaces, diamond rings and more. Each of the pieces arrive at a reasonable price point between $108 and $628 USD.
Image Credit: Numbering
Key Themes Behind This Trend
- Sustainable Diamond Collections
- The trend of offering sustainable diamond collections as an affordable and ethical alternative to traditional diamonds.
- Affordable Luxury Jewelry
- The trend of providing high-quality, luxury jewelry at a reasonable price point to appeal to Millennial consumers.
- Ethical Luxury Goods
- The trend of creating sustainable and ethically sourced luxury goods to meet the demands of socially conscious consumers.
Where This Applies
- Jewelry
- The jewelry industry has the opportunity to embrace sustainable practices and offer affordable luxury options to attract Millennial consumers.
- Fashion
- The fashion industry can incorporate sustainable diamond collections as part of their accessories and jewelry lines to tap into the growing demand for ethical and affordable luxury goods.
- Consumer Goods
- The consumer goods industry can seize the opportunity of providing ethically sourced and reasonably priced luxury items, such as sustainable diamond collections, to cater to the preferences of socially conscious consumers.
