Susan Sarandon and daughter Eva Amurri star in a stunning set of portraits for Neiman Marcus' Art of Fashion ad campaign. The Art of Fashion campaign previously showcased Drew Barrymore, and this time features 14 beautiful photos of the mother-daughter duo in some of the season's finest wears.
The Art of Fashion campaign is released as a publication, but this edition has been revamped to reflect an editorial style and has been dubbed "the book," and will include an essay by screenwriter Diablo Cody and a Proustian questionnaire with Tim Gunn.
Both beautiful and talented actresses, Susan Sarandon and daughter Eva pose in Tom Ford, Chanel, Prada, Lanvin and Burberry Prorsum in the glossy ads for the March issue of "the book."
What Makes This Trend Stand Out
- Mother-daughter Campaigns
- Opportunity for brands to leverage the bond between mothers and daughters to create powerful and relatable advertising campaigns.
- Art of Fashion Campaigns
- Revamping traditional fashion campaigns into editorial-style publications with added features like essays and questionnaires for a more immersive and engaging experience.
- Celebrity Brand Collaborations
- Collaborating with renowned celebrities to showcase their personal style and increase brand visibility and appeal.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can create mother-daughter collections and market them through campaigns that celebrate the special bond between mothers and daughters.
- Publishing
- Publishers can explore the concept of fashion campaigns as editorial-style publications, offering unique content and experiences to engage readers.
- Luxury Brands
- Luxury brands can partner with celebrities to create exclusive collections and campaigns that highlight their brand identity and attract high-end consumers.
