Supra and Deathwish Collaborate on Cool Gear

 - Oct 13, 2009   Updated: Aug 11 2011
References: deathwishinc & suprafootwear
Ultra cool clothing line Supra has collaborated in another joint venture that is sure to have their fans swooning once again. This time, Supra has teamed up with an independent record company called Deathwish to produce some clothing and kicks.

Created in a red, white and black color palette, these pieces are sure to be snapped up fast by fans of both Supra and Deathwish.

This line is set to be released very soon.

Implications - This use of a darker design imagery is very telling of the consumer market, as it is rejecting this notion of dulled down styles. Darker aesthetics allow shoppers to set themselves apart from others and designers can focus on creating these more gothic bold pieces to draw in a different crowd of buyers.