SUPPLY Repurposes Carhartt WIP Designs with Flair
SUPPLY takes Carhartt WIP apparel and with elements that nod to vintage trailwear methods for the Fall/Winter 2020 season. The main inspiration behind the range stem from trail apparel and its construction techniques as it is applied to the repurposed designs.
A notable technique is a special tie-dye method that can be seen throughout the capsule as it reacts in different ways depending on the fabric. Lightweight polyester will react differently than cotton -- mottled details will showcase on polyester material for a iridescent look. The capsule's hooded windbreaker sees this look and featues a mesh pocket that detaches to function as a bag. The same dyed effect can also be seen on the five panel cap.
Image Credit: Carhartt WIP
A notable technique is a special tie-dye method that can be seen throughout the capsule as it reacts in different ways depending on the fabric. Lightweight polyester will react differently than cotton -- mottled details will showcase on polyester material for a iridescent look. The capsule's hooded windbreaker sees this look and featues a mesh pocket that detaches to function as a bag. The same dyed effect can also be seen on the five panel cap.
Image Credit: Carhartt WIP
Trend Themes
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Vintage-tinged Workwear — Opportunity for creating a line of modern workwear with vintage-inspired design elements.
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Trailwear-inspired Designs — Opportunity to develop a line of apparel that combines trail apparel construction techniques with contemporary fashion.
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Special Tie-dye Method — Disruptive innovation opportunity to create unique color patterns on different fabric materials using a special tie-dye technique.
Industry Implications
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Fashion — Opportunity for fashion brands to incorporate vintage workwear silhouettes into their collections.
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Outdoor Apparel — Opportunity for outdoor apparel brands to leverage trailwear-inspired designs and construction techniques in their products.
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Textile Printing — Opportunity for textile printing companies to explore and offer the special tie-dye method for creating unique color effects on different fabrics.
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