SUPPLY takes Carhartt WIP apparel and with elements that nod to vintage trailwear methods for the Fall/Winter 2020 season. The main inspiration behind the range stem from trail apparel and its construction techniques as it is applied to the repurposed designs.
A notable technique is a special tie-dye method that can be seen throughout the capsule as it reacts in different ways depending on the fabric. Lightweight polyester will react differently than cotton -- mottled details will showcase on polyester material for a iridescent look. The capsule's hooded windbreaker sees this look and featues a mesh pocket that detaches to function as a bag. The same dyed effect can also be seen on the five panel cap.
Image Credit: Carhartt WIP
Key Themes Behind This Trend
- Vintage-tinged Workwear
- Opportunity for creating a line of modern workwear with vintage-inspired design elements.
- Trailwear-inspired Designs
- Opportunity to develop a line of apparel that combines trail apparel construction techniques with contemporary fashion.
- Special Tie-dye Method
- Disruptive innovation opportunity to create unique color patterns on different fabric materials using a special tie-dye technique.
Where This Applies
- Fashion
- Opportunity for fashion brands to incorporate vintage workwear silhouettes into their collections.
- Outdoor Apparel
- Opportunity for outdoor apparel brands to leverage trailwear-inspired designs and construction techniques in their products.
- Textile Printing
- Opportunity for textile printing companies to explore and offer the special tie-dye method for creating unique color effects on different fabrics.
