After initially teasing the sneaker's release back in June, Praying has now readied its forthcoming adidas 'Supernova Cushion 7' collaboration ahead of Fall. Centering around a post-Internet aesthetic, the new sneaker takes inspiration from fast fashion pop culture, religion and dogma for its design. The 'Supernova Cushion 7' is characterized by excessive overbranding across the uppers, while the sneaker itself is constructed using recycled content from production waste.
The sneaker boasts a white mesh base construction, Three Stripes overlays, and dynamic paneling, while consumers can spot Praying's branding elements on the lateral sides. adidas branding motifs and printed insoles complete the sneaker's design.
The Praying x adidas 'Supernova Cushion 7' will debut August 26 on Praying's website.
Image Credit: Praying
What Makes This Trend Stand Out
- Post-internet Aesthetic
- The trend towards post-Internet aesthetics presents disruptive innovation opportunities for brands to use online and digital themes in their product designs.
- Excessive Overbranding
- The trend towards excessive overbranding gives opportunities for companies to create new products with conspicuous branding to appeal to younger consumers.
- Sustainable Production
- Innovations in sustainable production practices can benefit companies looking to incorporate recycled content and waste reduction into their product designs, as seen in the 'Supernova Cushion 7' collaboration.
Sectors Adopting This
- Fashion
- In the fashion industry, the trend towards excessive overbranding gives opportunities for companies to create new products with conspicuous branding to appeal to younger consumers.
- Athletic Footwear
- In the athletic footwear industry, incorporating sustainable production practices like recycled content and waste reduction can add value to a company's product offerings and appeal to eco-conscious consumers.
- Sportswear Collaborations
- Collaborations between sportswear brands and other industries, like religion and pop culture, can lead to unique product designs tailored towards niche audiences and generate buzz and interest.
