Beachy Castaway Editorials

Supermodel Karolina Kurkova is the New Face of Giuseppe Zanotti Design

Popular Victoria's Secret Angel and supermodel Karolina Kurkova was recently chosen as the face for top fashion retailer Giuseppe Zanotti Design's Spring/Summer 2015 line. The collection features a castaway beach theme aesthetic coupled with intricate cutout bathing suits and dresses.

Kurkova looks better than ever in these striking images captured by talented photographer Karim Sadli. The photoshoot took place along the sandy coast of the Mediterranean in Côte-d’Azur, France. The stunning backdrop of the beautiful aquamarine water with the bronzed rocks and Kurkova's blonde locks is a striking match up. The shoot features Kurkova dressed in primarily black pieces from the Spring/Summer 2015 collection including a sleek black mini dress with several cutouts and a cross body string detailing around the torso.

Castaway Beach Fashion
Opportunity to create and market clothing and accessories that are both fashionable and practical for a beach or resort setting.
Cutout Fashion
Opportunity to explore innovative ways to incorporate cutouts in clothing designs while maintaining structural integrity and aesthetic appeal.
Beachy Editorial Photography
Opportunity for photographers and tourism companies to create promotional material that showcases exotic beach locations with visually stunning photography.

Sectors Adopting This

Fashion Retail
Opportunity for fashion retailers to incorporate similar castaway-themed designs into their collections, leveraging popular and consumer appeal.
Fashion Photography
Opportunity for photographers to leverage the trend of beachy editorials in other industries besides fashion, such as tourism and lifestyle magazines.
Tourism and Hospitality
Opportunity for resorts and other tourism companies to advertise beach destinations with photography and clothing selections that appeal to their target demographic.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 48%
Freshness 8%