Balenciaga's Design Takes Cues from the Fw 18 Lookbook

 - Feb 28, 2019
References: balenciaga & highsnobiety
The Meta Supermarket Tote by Balenciaga is incredibly interesting and stylish. For the silhouette of the offering, the luxe fashion house goes experimental and reuses images from its Fall/Winter 2018 lookbook. In a way, this is a brilliant form of identity building as the brand is referring to archival near-past collections. It ultimately strengthens the label's identity and reinforces it by allowing new products to call out marketing materials or past collections in a direct manner.

The Meta Supermarket Tote is made available in two colorways — a red and blue iteration and a combination of green and black. The bag is adorned with imagery that embraces the magazine cover layout.

Balenciaga's clever venture is made from premium calfskin and retails for a whopping $1,790 USD.