Supermarket Chicken Combos

Morrisons Adds Build-Your-Own Fried Chicken to Its Café Menu

Morrisons is adding chicken-shop ordering to its café winter menu with an ‘£8 Chicken Combo Deal’ for diners building lunch or dinner around their preferred fried chicken format. The meal pairs wings, tenders or bites with two sides and a sauce. The menu also includes a vegan option with the crispy ‘ChiQin Buttermilk Burger.’

Hot honey and buffalo are among the sauce options, steering orders toward sweet heat or a sharper finish instead of one fixed profile. The winter menu became available in Morrisons Cafés on Nov. 2 and runs through spring 2027.

At £8 in Morrisons Cafés, a build-your-own combo turns a supermarket café stop into a low-cost alternative to a separate takeaway run. The crossover brings personalization into grocery dining and widens what diners can expect from in-store cafés beyond standard set plates.

Image Credit: Retail Times

Build-your-own Café Meals
Personalized supermarket dining formats create room for modular meal platforms that blend quick-service customization with grocery-based convenience.
Value Fried Chicken
Low-cost chicken combos position in-store cafés as competitive alternatives to takeaway chains amid demand for affordable hot meals.
Sweet-heat Sauces
Flavor-forward sauce options such as hot honey and buffalo support differentiated menu experiences through bold, customizable taste profiles.

Industries Being Reshaped

Grocery Retail
Supermarkets are expanding beyond traditional food retail by turning cafés into destination dining spaces with customizable, value-led meals.
Fast Casual Dining
The crossover of chicken-shop formats into grocery cafés signals pressure on fast casual brands to compete with accessible in-store alternatives.
Plant-based Food
Vegan fried-style options indicate continued opportunities for inclusive comfort food formats that mirror mainstream indulgent menu items.
SCORE
9.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 89%
Freshness 100%