IVY PARK joins forces with adidas to continue building upon its ongoing partnership -- the latest to join the roster is the SUPER SLEEK silhouette. It is an elevated iteration of the familiar Stan Smith silhouette that features a chunkier build and a new canvas and leather construction throughout the upper.
This is updated in a dusty white hue and cactus green as the contrasting accenting details. There is also some reference that nods to the Samba silhouette as well, mostly seen in the football-themed tongue. The rest of the upper has the three-strap enclosure that wraps around the forefoot section and it all sits on top of an extra thick base elevated gum foundation.
Image Credit: adidas
What's Driving This Trend
- Collaborative Sneaker Designs
- Partnerships between fashion and athletic brands offer opportunities to update and innovate on classic footwear silhouettes.
- Thick-soled Athleisure Shoes
- The trend towards comfier and more unconventional styles in footwear inspires new designs and materials to create comfortable but stylish sneakers.
- Fashion-inspired Sports Footwear
- Athletic brands create collaborations with established fashion brands to create limited-edition, luxury, and high-end sneaker collections.
Who This Affects Most
- Athletic Footwear
- Collaborations with fashion brands to innovatively update classic silhouettes can put athletic brands at the forefront of sportswear fashion.
- Fashion
- Partnerships with athletic brands and innovating on sportswear silhouettes can signal a push toward more casual, athleisure-inspired styles in fashion.
- Design
- Creating limited-edition collaborations between fashion and athletic brands can create a sense of urgency and exclusivity that can drive sales and further collaborations in the future.
