This whopping 8-inch tall cola bottle, is sure to send a surge of sugar through your veins (it’s packed with 171 grams of sugar and 1080 calories per bottle). This candy is about the same size as an actual bottle of soda.
You're probably familiar with the mini version of these popular sweets that are shaped like tiny cola bottles and have a slight vanilla flavor. For those who can’t get enough of those small gummy treats, now they can sink their teeth into this gigantic gummy.
This super-sized treat is sure to amaze any candy lover out there.
Why This Trend Is Growing
- Jumbo Food
- The trend of creating oversized food and drinks offers opportunities for innovative food companies to create unique, Instagram-worthy products that stand out from the crowd.
- Novelty Candy
- The novelty candy trend can offer disruptive innovation opportunities for companies creating attention-grabbing products that pique the interest of consumers seeking out unique and entertaining options.
- Gourmet Sweets
- The trend of reinventing classic candies and sweets by offering high-quality, gourmet versions creates opportunities for disruptive innovation in the confectionery industry.
Industries Being Reshaped
- Confectionery
- There are opportunities for disruptive innovation in the confectionery industry by creating super-sized candy products that are unique, fun, and attention-grabbing to consumers.
- Food and Beverage
- The trend of creating jumbo-sized food and drinks offers opportunities for innovative food and beverage companies to create new products that appeal to consumers seeking out novelty and excitement.
- Marketing and Advertising
- The trend of novelty candy and jumbo-sized food offers disruptive innovation opportunities in marketing and advertising to create buzz-worthy campaigns and promotions for companies and brands.
