It may be safe to say that the town of Zaragosa, Spain, is one of the geekiest in the world. The town recently unveiled its newest street, the gamer-friendly Super Mario Bros. Avenue.
Super Mario Bros. Avenue is located in the housing development of Arcosur. Arcosur is a housing development targeted at first-time home buyers between the ages of 25 and 35. The neighborhood plans to dedicate many more streets to video games such as Zelda, Space Invaders and Sonic The Hedgehog.
What's Driving This Trend
- Video Game-inspired Streets
- The trend of dedicating streets to popular video game characters and franchises is on the rise, creating opportunities for gaming companies and urban planners alike.
- Nostalgia Marketing
- The use of nostalgic video game characters and franchises in urban planning and real estate development presents marketing opportunities for companies looking to target millennial audiences.
- Gamification of Public Spaces
- The trend of incorporating gaming elements into public spaces, such as creating video game-themed streets, provides opportunities for urban planners to increase community engagement.
Who This Affects Most
- Gaming
- Gaming companies could collaborate with urban planners to create video game-themed streets and public spaces, potentially driving interest in their franchises and boosting revenue.
- Real Estate Development
- Real estate developers could tap into the nostalgia marketing trend by incorporating video game characters and franchises into their properties to appeal to millennial home buyers.
- Urban Planning
- Urban planners and local governments could leverage the gamification trend to increase community engagement, attract tourists, and enhance the overall quality of public spaces.
