Altec Lansing is set to unveil its revolutionary 'Super LifeJacket' speakers at CES 2016. Altec Lansing is well known for producing headphones and speakers that provide a superior listening experience. Now the company is unveiling a new addition to its existing line of portable Bluetooth speakers.
The Super LifeJacket is an all-weather speaker system that can withstand water, snow, dust, sand and shocks. Unlike other outdoor speakers, the latest Altec Lansing product is able to survive indefinite under-water submersion without any damage. Despite the ultra-durable construction, the Super LifeJacket speaker system is still able to deliver superior sound. The speakers boast omni-directional sound and other features that allow for more bass, brighter mids and highs and more overall horsepower than comparable speakers.
The durable all-weather speakers are perfect for consumers who want a sound system that can withstand nearly any outdoor conditions.
Key Themes Behind This Trend
- All-weather Speakers
- The development of speakers built to withstand extreme weather conditions presents an opportunity for companies to offer a unique selling proposition for consumers seeking portable systems.
- Waterproof Technology
- The unveiling of the Super LifeJacket speakers highlights the increasing demand for waterproof technology, opening doors for companies to innovate in areas such as wearable technology, mobile devices, and transportation.
- Outdoor Entertainment
- As consumers continue to prioritize outdoor activities and events, companies that provide entertainment options designed for the outdoors have the chance to disrupt the traditional indoor-focused market.
Where This Applies
- Consumer Electronics
- The development of all-weather speakers underscores the potential for innovation in the consumer electronics industry, as companies aim to provide technology that gives consumers the flexibility to move from indoor to outdoor environments.
- Sporting Goods
- As demand for outdoor entertainment continues to increase, the sporting goods industry has an opportunity to innovate in products and experiences that cater to these trends, including durable speakers or other outdoor technologies.
- Hospitality
- The rise of outdoor entertainment and experiences creates opportunities for the hospitality industry to offer amenities that cater to this trend, such as outdoor venues equipped with durable audio technology and other amenities that enhance the overall experience.
