The Sunday Times Style May 19 2013 beauty editorial encourages women to have a little bit of fun with it comes to their summer makeup routine. Instead of the boring understated look many might adopt for the hot season, it advocates artistic eyeshadow applications, gelled hairstyles and, of course, dewy skin. For those who are a bit wary of such experimentations, there are a couple more subtle looks that could appeal to them.
Starring American model Karlie Kloss, the Sunday Times Style May 19 2013 beauty editorial shot in studio against a basic white backdrop by photographer Miguel Reveriego. The basic yet edgy outfits were styled by James Valeri. Nevertheless, it is makeup artist Ozzy Salvatierra that rightly steals the show.
What Makes This Trend Stand Out
- Experimental Beauty Looks
- Brands can offer experimental summer makeup looks to appeal to adventurous customers.
- Artistic Eyeshadow Applications
- Companies can develop high-pigment eyeshadow palettes and advertise unique and artistic application techniques.
- Dewy Skin
- Beauty brands can promote skincare products that enhance a natural glow, creating a dewy complexion for summer.
Sectors Adopting This
- Beauty and Cosmetics
- Brands and makeup artists can innovate product lines and techniques to create experimental and artistic beauty looks.
- Fashion
- Fashion brands can collaborate with makeup artists and beauty brands to promote the latest summer trends and looks.
- Photography
- Photographers and photo editors can experiment with lighting techniques and editing styles to create edgy yet sophisticated beauty editorials.
