Iconic suncare brand 'Hawaiian Tropic' just announced that it will be launching its own clothing collection. Although the brand is largely known for producing sunscreen, Hawaiian Tropic is now dipping its toe in the fashion industry.
'Hawaiian Tropic Apparel' is a new clothing line produced by the iconic suncare brand. The new collection is inspired by the tropics and includes a garment for every possible beach-centric occasion. The collection features items such as crochet cover-ups and off-the-shoulder dresses in topical patterns and vibrant sun-kissed colors. The overall look is breezy and bohemian, yet chic enough for lounging around in public.
Hawaiian Tropic Apparel will be available for purchase online as of February 2016, meaning consumers will have to wait a few more months to get their hands on the beach-ready collection.
Why This Trend Is Growing
- Tropical Clothing
- Suncare brands and other companies can explore creating their clothing line inspired by tropical themes, vibrant colors, and beach-ready designs.
- Brand Extension
- Companies in one industry can extend their brand with complementary products to tap into new markets and revenue streams.
- Lifestyle Branding
- Consumers tend to associate certain brands with lifestyles, and expanding product lines to include clothing and accessories can strengthen brand identity and loyalty.
Industries Being Reshaped
- Suncare
- Suncare companies can explore creating clothing lines as a complementary product offering to expand their product portfolio.
- Fashion
- Fashion brands can look into partnering with complementary brands to extend their product line and appeal to new consumers.
- Travel
- Travel companies can create clothing and accessory lines to appeal to consumers who associate certain destinations and lifestyles with their brand.
