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Charmingly Rugged Tees

Little Mountain's Line of Summer T-Shirts Gets it Just Right

— June 19, 2014 — Fashion
If you're sick of wearing the same style summer T-shirts year in and year out -- that everyone else is wearing -- and are looking for something charming and new, make sure to check out this up-and-coming brand and their array of soft, sleek and snug tees.

Created by Nebraska-based Joe Horacek, the Little Mountain apparel line of summer T-shirts is inspired by the beauty of Horacek's hometown. The collection of printed tees has a very distinct minimalist and rugged vibe to it, which will definitely help in creating a new summer look for you that is laid-back, uber-cool and outdoorsy. All the tees in the line are hand printed and crafted to perfection, which you will able to feel once you slip these babies on.
Trend Themes
1. Distinct Minimalist Style - Opportunity for brands to create minimalist-inspired apparel lines that offer a unique and sleek alternative to traditional summer t-shirts.
2. Local-inspired Fashion - Potential for clothing brands to tap into the concept of incorporating elements of a designer's hometown into their collections, adding a personalized touch.
3. Handcrafted Apparel - Rise of hand-printed and meticulously crafted garments that offer a high-quality, artisanal feel for consumers seeking unique and authentic clothing options.
Industry Implications
1. Apparel - Apparel brands can explore opportunities to develop distinct summer t-shirt lines that cater to consumers looking for charming and rugged designs.
2. Fashion - Fashion brands can seek inspiration from local environments, incorporating unique elements into their collections to create a sense of place and connection with consumers.
3. Craftsmanship - Craftsmanship-focused brands can capitalize on the demand for handmade and artisanal products by offering meticulously crafted summer t-shirts that stand out from mass-produced alternatives.
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